top of page
Search

Generic AI vs. Custom AI for Restaurants | Best AI for Restaurant Social Media Captions

  • Lila Marvell
  • Aug 6
  • 3 min read

Generic AI vs. Custom AI: Which One Actually Works for Your Restaurant?


Let’s be blunt: you didn’t open your restaurant so you could spend your nights hunched over your phone, desperately trying to write something, anything, that doesn’t sound like it was stolen from a Pinterest board called “Food Quotes for Instagram”.


You’ve probably tried AI. Maybe you even asked ChatGPT for a caption once. And sure, it spat out something… fine. Harmless. Polite. About as exciting as a room-temperature salad.


But here’s the truth: generic AI isn’t built for your business. It’s trained to please everyone, which means it sounds like no one. Custom AI? That’s a different beast.


It’s coded to sound exactly like you, your menu, your vibe, your neighbourhood. It’s the difference between “meh” and “holy sh*t, where do I book a table?”


Best AI for Restaurant Social Media? Not the Generic Kind.

When restaurant owners Google “AI social media captions for restaurants” or “best AI for restaurant marketing”, they’re often served the same generic tools, the ones that churn out copy so bland it could be for a tyre shop.


Generic AI: Safe. Neutral. Forgettable.

Custom AI: Personal. Bold. Irresistible.


Professional food photography by Lila Marvell captured in Sydney, featuring high-quality visuals for e-commerce, advertising, and hospitality brands.
Photo by Lila Marvell

The Proof Is in the Pours (and the Bread)


Prompt: Write a caption about Negroni.


  • Generic AI: “Bold, bitter, and perfectly balanced – Negroni never goes out of style. Who’s in the mood for this classic? #NegroniTime”


  • Custom AI for Frankie Cadillac: “Negronis at Frankie Cadillac aren’t just drinks – they’re a fucking masterpiece. House-made vermouth, custom gin, vintage Campari. This ain’t your basic-ass happy hour pour. It’s bold, bitter, and smooth as sin. Get your ass here and taste perfection. #WeDoNotFuckAround”


Prompt: Write a caption for my zucchini focaccia.


  • Generic AI: “Golden, fluffy, and topped with fresh zucchini – our zucchini focaccia is the perfect mix of crisp and soft. Grab a slice while it lasts! #FreshFromTheOven #ZucchiniFocaccia”


  • Custom AI for Don Fred: “Golden, crispy zucchini chips meet silky almond ricotta, fresh basil, and a squeeze of lemon – all tucked into our house-made focaccia. Light, crunchy, and ridiculously good. Tag your foodie mate who needs to try this! #PlantBasedItalian #FocacciaLove #NewtownEats”


Why Generic AI Fails Restaurants


  • No personality: It’s built to be safe and neutral, not bold and memorable.

  • No local flavour: It doesn’t know your neighbourhood or your regulars.

  • No brand voice: It’s a chameleon, and not in the good way.


Why Custom AI Wins Every Time


  • It sounds like you: Your slang, your sass, your signature style.

  • It knows your menu: No more “delicious food” it names your actual ingredients.

  • It saves you hours: You can run a kitchen, not a caption factory.



Professional food photography by Lila Marvell captured in Sydney, featuring high-quality visuals for e-commerce, advertising, and hospitality brands
Photo by Lila Marvell

AI Captions for Restaurants That Actually Work


Generic AI is like buying stock photos for your Instagram, technically fine, but soulless. Custom AI is like having your best front-of-house mate write every post for you, except they never call in sick and they always nail the tone.


Ready for AI That Sounds Like Your Restaurant?


If you’re sick of captions that could belong to literally any café in the country, it’s time to get an AI that actually sounds like your restaurant.Because your Restaurant deserves better.


💡 Want a custom AI built for you? Press the link below to get your own i-Lila build — with a 7-day free trial to test it out.👉 Build My AI

Comments

bottom of page